Our Merchandising Team is Working Hard For You Everyday

Our core product strategy is in continuous development to be sure you always have the “best of the best” product mix in carpet and hard surfaces. This not only saves you time but more importantly, money.

In-Store Merchandising

  • Bring you the latest product innovations
  • Develop a focused assortment of core products
  • Cover all constructions, fiber types and categories
  • Strive to pick the best products that will sell
  • Merchandise select products that will generate sales
  • Maximize space by consolidating products & displays
  • Help you focus on selling by removing the headache of buying!

Analyzing the Industry, Trends and Product Innovations

Our marketing and merchandising team analyze the industry, market trends and product innovations, to determine the best suppliers for our group. Keeping our members on the forefront of product advancements is an absolute key to our success, giving us all a competitive advantage.

Being in the furniture and appliance industries, where everyone is pricing model for model, we immediately recognized the value in this program. In addition to private-labeling and aggressive marketing, the group leadership seems to be perfectly aligned with our vision of the future, and all the other members seem to share the same spirit...a truly remarkable group!

Rod MarchandNationwide & Alliance Flooring member

We joined this group to establish a truly private labeled brand, giving us exclusivity in our market place, enabling us to substantially raise profit margins.


As a supplier to Alliance Flooring, you know you are working toward a common goal, which is making their members more profitable. Working with them is like working with family. Ron, Jon, Ryan, Kevin: they’re all winners.

Major Mill Executive

They're not so concerned about their bottom line, they're concerned about making the independent dealer, their member, successful and profitable. Alliance Flooring makes it easier for their members to make money.

Major Mill Executive

The Floorco Color Gallery, more than any other display, enhances the look of our showroom. Everything is right at the customers fingertips. It's very intuitive, very customer-friendly and draws customers in. It's a true selling tool.