Every Program and Benefit Helps Members Increase Revenue, Decrease Cost of Goods & Streamline Operating Costs

Floorco was founded to provide independent retailers with a menu of professional tools to grow a successful floor covering business.

In-Store Merchandising

  • Exclusive Floorco brand licensing
  • State-of-the-art, private label merchandising
  • Furniture quality displays create a professional, coordinated showroom look
  • 1,000 sq. ft. showroom layout

Product Sourcing

  • Best of the best carpet assortment from the industry’s leading manufacturers
  • Core product mix of leading & on-trend hard surface styles
  • Competitive national pricing
  • Ability for each location to expand with optional offerings

Marketing Resources

  • Promotional Calendar with quarterly product specials
  • Advertising and branding resources
  • Social media marketing
  • Consumer website with Floorco Flooring Gallery dealer locator & complete product catalog
  • Two large banners, buttons, & entrance mat

Business Support

  • Call-in member services support
  • Members-only website portal that hosts training clips, dealer forum and product catalog
  • Complete showroom set-up support & logistics
  • In-store product training & support for retail sales associates with supplier reps
  • Complete how-to guide for running a promotional event
  • Training films for each display and product category
  • Access to proven ways “how-to” & dealer best practices
  • Access to national installer training program and insights on how to find quality installers